FSC Netherlands reaches young people. Spontaneous recognition of the FSC logo up to 33% - August 6th, 2004

A successful campaign targeting consumers in the Netherlands showed spontaneous recognition of the FSC logo by consumers increased to 33 per cent durign 2004. In a third annual campaign, the highest recognition of the FSC logo was achieved by 18-35 years old, who reached 42 per cent.

Ab Sulman, representative of Heliview, the company responsible to carry out the survey, said "It is very special that recognition was high under young people, since this group is difficult to reach. It is difficult to compare the market introduction with other products but, it is clear that this one was very successful".

The third annual campaign to promote FSC in the Netherlands was done in coordination with FSC and WWF Netherlands, Stichting DOEN Foundation and 30 companies, including Results showed that FSC was recognized by 62 per cent of people when some brief explanation was given and, 33 per cent recognized FSC immediately. In the Netherlands, 26 per cent of people interviewed stated that they pay attention to FSC logo when they buy wood products.

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