Brazilian daily prints on FSC certified paper
São Paulo’s daily newspaper Metro is printed on FSC paper. With a circulation of over 150,000, Metro’s decision to print on FSC certified paper is an achievement for the world’s forests.
Metro’s President Marcelo D’Angelo highlights that paper certification is more than necessary and “a fundamental measure if you really want to contribute to the process of conservation and environmental care.” According to Marco Cruz, Sales and Marketing Director of Metro’s publisher Plural, demand for FSC certified products increased in 2009 compared to previous years.
Consumer awareness of the FSC logo is growing in Brazil. Mr. D’Angelo recalls that Metro’s editorial office received numerous letters and emails from readers congratulating the newspaper for using FSC certified paper. Friends of the Earth – Brazilian Amazonia recently conducted a poll to assess the knowledge of the population on environmental issues. Results showed that recognition of FSC among the Brazilian public has increased to 22% in 2009 from 1% in 2006. They also showed that 81% of the population would prefer certified forest products, and are willing to pay a little more than for non-certified products.
Printing on FSC certified paper is set to become a trend for newspapers worldwide. Recently, Dutch newspaper “Het Financieele Dagblad” started to print on FSC certified paper. Considering the amount of paper used daily for publication, a newspaper’s decision to use FSC certified paper has a strong and positive impact on the world’s forests.
Find all FSC national news at www.fsc.org/national-news.html
Read more about recognition of the FSC logo in Brazil
Source: www.compradores.org.br
